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Event Details The grand award ceremony will be held on April 26, 2026, coinciding with National Public Relations Day. The event is scheduled to begin at 10:30 AM at the CME Hall (J.K. Hospital), located within the LNCT University campus.
Key Highlights of the Program
Special Lecture: A session titled "Public Relations: The Fifth Pillar of Democracy" will be a major highlight of the National Public Relations Day celebrations.
Career Progression: Mr. Sunil Verma previously served as an Assistant Director within the same department. During the 2019 General Elections, he gained significant recognition for heading the Social Media Cell of the Madhya Pradesh Election Commission.
Expertise: He is known for his technical proficiency in digital communication, particularly in monitoring social media trends, countering misinformation (fake news), and managing government branding through influencer engagement.
Key Responsibilities
In his capacity at the DPR, his work typically involves:
Media Management: Acting as a bridge between the state government and the media to ensure accurate dissemination of policy decisions and schemes.
Digital Strategy: Overseeing the department's digital presence and adapting traditional PR wisdom into modern social media frameworks.
Election Support: Due to his specialized experience, he has frequently been deputed to the Election Commission to manage real-time content dissemination and expenditure monitoring on digital platforms.
Recent Context
As of April 2026, the DPR has been actively involved in implementing new digital media policies for Madhya Pradesh. Officers like Sunil Verma are central to these initiatives, focusing on E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) for government communication to improve visibility in search generative experiences and news discovery platforms.
About PRSI: The Public Relations Society of India (PRSI) is a 70-year-old national organization dedicated to professionals in the field of public relations and communication. It currently operates through approximately 27 chapters across the country.
